Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities

This work seeks to analyze the determinants of establishment advertising consulting agencies in Cameroonian cities detriment others. The goal is understand why certain attract agencies. methodological approach consisted, identification headquarters these companies, regulatory texts approving professions, websites and Facebook pages various recognized by National Council for Advertising posters companies founded abroad. We had carry out an observation order identify cities-headquarters approved Cameroon 2021. analysis consisted grouping together city. As axis interpretation, it led find elements attractiveness that include Douala Yaounde identified as major basins location Theoretically, research based on sociology professions theory territories, particular New Geographical Economy Paul Krugman. results show there a total 56 agencies, therefore 43 city alone, is, 76.78% 07 Yaounde, 12.5%. concentration two due multiple reasons. Most nationals settle massively Yaoundé win customer. In fact, main advertisers have their cities, much multinational establishment; mainly guided presence this town customers/companies acquired parent internationally support them communication campaigns.